Axalta Coating Systems Ltd. logo Axalta Coating Systems Ltd. Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Axalta Coating Systems is a coatings company headquartered in Philadelphia, PA that develops and manufactures coatings for light and commercial vehicles, industrial, and refinish applications. The firm does business in 130 countries, has nearly 13,000 employees, and has more than 100,000 customers.

Axalta first developed its products in 1866 for carriages before moving to automotive painting. Previously known as DuPont Performance Coatings, the company was rebranded as Axalta Coating Systems upon being purchased by The Carlyle Group in 2013. Axalta went public on the NY Stock Exchange in November of 2014 and since then has become fully independent. Carlyle Group exited their last ownership stake in Axlta in 2015.

The company was the sponsor of four-time NASCAR champion Jeff Gordon and the No. 24 Hendrick Motorsports car, a relationship which dated back to Gordon's first Sprint Cup Series race in 1992. Axalta currently sponsors Gordon's former HMS teammate Dale Earnhardt Jr. and the No. 88 car.

Quick facts about Axalta Coating Systems Ltd.

Brands Abcite, Alesta, AquaEC, Cromax, Imron, Spies Hecker, Standox, Voltatex
Headquarters Philadelphia, Pennsylvania, United States
Key people Charles Shaver (CEO and Chairman)
Founded 1866; 151 years ago (1866)

Net Promoter Score for Top Brands compared with Axalta Coating Systems Ltd.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Basic Industries / Paints / Coatings is 0.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Axalta Coating Systems Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Axalta Coating Systems Ltd. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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  • what number of orders they made?

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Other companies with Net Promoter Score similar to Axalta Coating Systems Ltd.

We have estimated the Net Promoter Score of Axalta Coating Systems Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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