AXA is a French multinational insurance firm headquartered in the 8th arrondissement of Paris that engages in global insurance, investment management, and other financial services.
AXA joined the top 3 global financial services brands in 2016. The AXA Group operates primarily in Western Europe, North America, the Asia Pacific region, and the Middle East, with presence also in Africa. AXA is a conglomerate of independently run businesses, operated according to the laws and regulations of many different countries. The company is a component of the Euro Stoxx 50 stock market index.
According to a 2011 paper by Vitali et al., AXA was the second most powerful transnational corporation in terms of ownership and thus corporate control over global financial stability and market competition with Barclays and State Street Corporation taking the 1st and 3rd position, respectively.
|Products||Life, health insurance, Property insurance, Casualty insurance and Investment management,|
|Traded as||Euronext: CS, OTCQX: AXAHY CAC 40 Component|
|Headquarters||25 avenue Matignon, 75008, Paris, France|
|Key people||Thomas Buberl (Chairman and CEO)|
|Founded||1817; 200 years ago (1817)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Financial Services / Banking is 18.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If AXA sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of AXA with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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