Avnet, Inc. is one of the world's largest distributors of electronic components and embedded solutions and is headquartered in Phoenix, Arizona. Although the corporation's products have been an important part of computer networking, the corporate name is neither an acronym nor a coined word, and dates from nearly a century ago, when it was founded by Charles Avnet in 1921. After its start on Manhattan's Radio Row, the company became incorporated in 1955 and began trading on the New York Stock Exchange in 1961. Avnet currently ranks #108 on the Fortune 500 and #380 on the Fortune Global 500, reporting FY 2016 revenues of $26.2 billion.
|Key people||William Amelio, CEO William H. Schumann, III, Executive Chairman Kevin Moriarty, CFO|
|Headquarters||Phoenix, Arizona, United States|
|Traded as||NYSE: AVT S&P 400 Component|
|Revenue||US$26.2 billion (2016)|
|Total assets||US$11.2 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Wholesalers: Electronics and Office Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Avnet sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Avnet with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Avnet based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.