Avista Corporation Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

7

Avista Utilities is a U.S. energy company. Avista generates and transmits electricity and distributes natural gas, while providing energy solutions for residential, commercial, and industrial customers. Approximately 1,550 employees provides electricity, natural gas, and other energy services to 359,000 electric and 320,000 natural gas customers in three western states. The service territory covers 30,000 square miles in eastern Washington, northern Idaho, and parts of southern and eastern Oregon, with a population of 1.5 million.

Avista Utilities is the regulated business unit of Avista Corp., an investor-owned corporation headquartered in Spokane, Washington. Avista Corp.'s primary, non-utility subsidiary was Ecova, an energy and sustainability management company with over 700 expense management customers, representing more than 600,000 sites. In 2014 Ecova was sold to Cofely, a subsidiary of GDF Suez.

The company was founded in 1889 as Washington Water Power Company. The board of directors approved a name change to Avista Corporation, effective January 1, 1999. The company began trading under the Avista name on January 4, 1999.

Quick facts about Avista Corporation

Founded

1889, 128 years ago (as Washington Water Power)

Key people

Scott Morris Chairman and CEO[when?]

Traded as

NYSE: AVA S&P 600 Component

Products

Electricity and natural gas

Number of employees

1,550[when?] utility only

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Avista Corporation's estimated NPS of 7 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Public Utilities / Power Generation is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Avista Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Avista Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Avista Corporation

Company Industry Score
Verizon Telecommunications / Cable/TV service 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
O2 Telecommunications / Wireless Carrier 7
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
Goldman Sachs Financial Services / Banking 5
Freeview Telecommunications / Cable/TV service 5
Sprint Telecommunications / Wireless Carrier 5
Mastercard Financial Services / Credit cards 5

We have estimated the Net Promoter Score of Avista Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.