Estimated Net Promoter Score is
AVG Technologies is a security software company headquartered in Amsterdam, Netherlands, that was founded in 1991 by Jan Gritzbach and Tomáš Hofer. Since 2016 the company is subsidiary of Avast Software. The company developed antivirus software and internet security services such as AVG AntiVirus and has corporate offices in Europe, Israel, Brazil, Canada and the United States.
As of 2 February 2015, over 200 million active users used AVG's software products and services, which include internet security, performance optimization and personal privacy and identity protection applications. In July 2016, Avast Software announced that it intends to acquire AVG. The acquisition was completed on September 30, 2016 and Avast and AVG operate as a single company since October 3, 2016, retaining the two separate brands.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Prepackaged Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If AVG Technologies N.V. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of AVG Technologies N.V. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of AVG Technologies N.V. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.