From its founding by entrepreneur H. Wayne Huizenga in 1996, AutoNation has become the largest automotive retailer in the United States and is the leading provider of new and pre-owned vehicles and associated services in the United States. The company currently owns and operates over 310 centers of retail operations throughout the continental U.S. and is currently led from its Ft Lauderdale, Florida headquarters by the Chairman, Chief Executive Officer Mike Jackson, former President of Mercedes-Benz North America.
The Chief Operations Officer and President is Mr. William Berman.
|Key people||Mike Jackson (Chairman, CEO), Bill Berman (COO) and President)|
|Revenue||US$ 20,862.0 million (2015) US$ 21,608.0 million (2016)|
|Total assets||US$ 9,558.3 million (2015) US$ 10,060.0 million (2016)|
|Total equity||US$ 2,349.3 million (2015) US$ 2,310.3 million (2016)|
|Operating income||US$ 873.1 million (2015) US$ 889.5 million (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Automotive Retailing, Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If AutoNation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of AutoNation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of AutoNation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.