Autobytel Inc. logo Autobytel Inc. Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Autobytel Inc. is an automotive media and marketing services company in the United States. Located in Irvine, California, U.S.A. Autobytel Inc. was founded in 1995 by Pete Ellis, a Southern California businessman well known for the high amount of television advertisements for his dealerships located in Southgate, California throughout the 1980s. Autobytel was the first Internet company to advertise during the Super Bowl in 1997. On April 25, 2007 Autobytel was named one of California's 15 best technology innovators. Currently, Autobytel owns and operates,, and

Through Autobytel’s marketing network, the company provides both automotive dealers and manufacturers with brand and product marketing opportunities.

Autobytel offers automotive dealers tools to manage their business. Specific products include: the Rapid Response program, designed to connect dealers to online customers via phone, as well as the Email Manager program, which manages long-term email campaigns on behalf of the dealership. Additionally, LeadCall, a live call program that sets in-dealership appointments and scores customer readiness to buy for auto dealers.

Quick facts about Autobytel Inc.

Key people Jeffrey H. Coats, President & CEO; Kimberly S. Boren, SVP & CFO; Glenn Fuller, EVP, CLAO & Secretary; William Ferriolo, EVP & COO
Headquarters Irvine, California, United States
Industry Automotive Marketing Services
Net income $1.387 Million

Net Promoter Score for Top Brands compared with Autobytel Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Software: Programming, Data Processing is 0.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Autobytel Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Autobytel Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Autobytel Inc.

We have estimated the Net Promoter Score of Autobytel Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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