Audi Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

The origins of the company are complex, going back to the early 20th century and the initial enterprises, leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.

The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "Audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and didn't used slogan since 2016. Audi, along with BMW and Mercedes are among the best-selling luxury automobile brands in the world.

Quick facts about Audi

Founded Historic Zwickau, Germany (25 April 1910; 107 years ago (1910-04-25)) Modern-era Neckarsulm, Germany (1 January 1969; 48 years ago (1969-01-01))
Key people Rupert Stadler, Chairman of the Board of Management Marc Lichte, Head of Design Ulrich Hackenberg, Head of Technical Development
Subsidiaries Audi Brussels Audi Hungaria Motor Kft. Ducati Italdesign Giugiaro Lamborghini Audi Sport GmbH
Number of locations 11 production facilities in 9 countries
Predecessor Auto Union GmbH NSU Motorenwerke AG

Net Promoter Score for Top Brands compared with Audi

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Car Manufacturers is 39.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Audi sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Audi with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

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Consumer Brands / Car Manufacturers companies with similar Net Promoter Score

Company Score
Audi 37
Kia 39
Mercedes-Benz 39
Hyundai 39
BMW 40
Toyota 33
Ford 28
Volkswagen 28
Honda 49
Harley Davidson 52

Other companies with Net Promoter Score similar to Audi

Net Promoter Score benchmark sources

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