Estimated Net Promoter Score is
AU Optronics and Unipac Optoelectronics Corporation. In October 2006, AUO acquired Quanta Display Inc. AUO has thus been operating production lines of various generations, capable of offering TFT-LCD panels from 1.4 to 85 inches in sizes. AUO was listed in Taiwan Stock Exchange in 2002. AUO extended its market to the green energy industry in 2008 to provide customers with high efficiency solar solutions.
AUO generated US$12.9 billion in sales revenue in 2014 and now houses a staff of more than 45,000 throughout its global operations spreading across Taiwan, Mainland China, Japan, Singapore, South Korea, the United States, and Europe.
Their distribution network for solar panels covers 26 different countries.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Semiconductors is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If AU Optronics Corp sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of AU Optronics Corp with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of AU Optronics Corp based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.