AsusTek Computer Inc. is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an original equipment manufacturer.
Asus is the world's 4th-largest PC vendor by 2015 unit sales. Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.
Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and a secondary listing on the London Stock Exchange under a ticker code ASKD.
|Products||Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs|
|Key people||Jonney Shih (Chairman & Chief Branding Officer) Jonathan Tsang (Vice Chairman)|
|Headquarters||Beitou District, Taipei, Republic of China (Taiwan)|
|Founder||Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung|
|Founded||April 2, 1989; 28 years ago (1989-04-02)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Hardware is 65.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Asus (Routers) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Asus (Routers) with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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