Assurant, Inc. is a holding company with headquarters in New York City. Its businesses provide a diverse set of specialty, niche-market insurance products in the property, casualty, life and health insurance sectors. The company’s two operating segments are Assurant Solutions and Assurant Specialty Property.
The company, formerly known as Fortis, Inc., was spun off from Dutch and Belgian financial-services company Fortis Insurance N.V. in 2004. The company’s initial public offering on Feb. 5, 2004 at $1.76 billion was the fourth largest that year. In connection with the public offering, the company changed its name to Assurant, Inc.
Assurant is 285 on the Fortune 500 list of the largest publicly traded companies in the United States.
|Headquarters||28 Liberty St New York City, New York, U.S.|
|Total assets||US$ 29.709 billion (FY 2016)|
|Traded as||NYSE: AIZ S&P 500 Component|
|Revenue||US$ 7.532 billion (FY 2016)|
|Net income||US$ 565.4 million (FY 2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Insurance: Property and Casualty (Stock) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Assurant sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Assurant with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Assurant based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.