Asda logo Asda Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

21

Asda Stores Ltd. is a British supermarket retailer, headquartered in Leeds, West Yorkshire. The company was founded in 1965 when the supermarket owning Asquith family merged with the Associated Dairies company of Yorkshire. It expanded in to the south of England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI, then during the 1990s, sold off its acquisitions to concentrate on the supermarkets. It became a subsidiary of the American retail corporate giant Walmart after a £6.7 billion takeover in July 1999, and was the second-largest supermarket chain in Britain between 2003 and 2014 by market share, and is currently third behind Tesco and Sainsbury's.

Besides its core supermarket retail format, the company also offers a number of other products, including financial services and a mobile phone company using the existing EE network. Asda's marketing promotions are usually based solely on price, and since 2015, like its parent company, Walmart, Asda promotes itself under the slogan "Save Money. Live Better". Since 1987, Asda also has its property development subsidiary, McLagan Investments Ltd, which is based at the main Leeds head office site. The company is responsible for acquiring land for new Asda store developments, along with the relevant planning applications that are submitted to local councils, and the potential acquisition of any retail stores or developments placed for sale on the open market by any of its main competitors.

Quick facts about Asda

Key people Sean Clarke (CEO) Roger Burnley (COO/ deputy CEO) Alex Russo (CFO) Hayley Tatum (SVP - People) Glenn Bowles (SVP - Retail)
Headquarters Asda House, South Bank, Leeds, West Yorkshire, England
Products Grocery, general merchandise, financial services
Founded 1949; 68 years ago (1949)
Number of locations 631 as of 31 January 2017

Net Promoter Score for Top Brands compared with Asda

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Grocery is 24.



Browse NPS benchmarks

Customer.guru survey demo

important
How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Asda sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Asda with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

Track Segmented Customer Satisfaction with Customer.guru

How are your customers satisfied depending on:

  • what products they purchased
  • when they placed their order
  • what number of orders they made?

    Sign up for free setup takes just 5 minutes

Consumer Brands / Grocery companies with similar Net Promoter Score

Company Score
Asda 21
Sainsburys 16
Lidl 14
Morrisons 2
Aldi 42
Ocado -4
Tesco -8
marks & spencer -10
Co-Op -14
Spar 57

Other companies with Net Promoter Score similar to Asda

Net Promoter Score benchmark sources

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.