Ascent Capital Group is a public holding company whose primary subsidiary is Monitronics. Ascent Media was a wholly owned subsidiary of the Discovery Holding Company. DHC spun off Ascent Media as an independent, public company on September 17, 2008.
The company's main activity through its wholly owned subsidiary, Monitroincs, is to provide security alarm monitoring services to more than 1 million residential and commercial customers in the United States, Canada and Puerto Rico through its nationwide network of independent dealers.
|Key people||William R. Fitzgerald (CEO) William E. Niles EVP and General Counsel, Ascent Capital Group Jeffery R. Gardner EVP, Ascent Capital Group President and CEO, Monitronics International Michael R. Meyers SVP and CFO, Ascent Capital Group VP and CFO, Monitronics International John A. Orr SVP, Ascent Capital Group|
|Industry||Residential Security Monitoring|
|Founded||1999 via three-way merger|
|Revenue||US$311.9M (FY 2011)|
|Operating income||US$-28.2M (FY 2011)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Other Consumer Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ascent Capital Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ascent Capital Group, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Ascent Capital Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.