Ascena Retail Group, Inc. is an American retailer of women's clothing. Ascena also owns the Maurices, Justice, Lane Bryant, and Catherines clothing store brands, and is the parent company of Ann Inc., operator of Ann Taylor and Loft stores.
Chairman Elliot Jaffe and his wife and co-founder, Roslyn, own about 25% of Ascena.
|Subsidiaries||Ann Taylor Cacique Catherines DressBarn Lane Bryant Lou & Grey Maurices Loft Justice|
|Key people||Roslyn Jaffe, Founder David R. Jaffe, President and CEO Elliot Jaffe, Chairman|
|Products||Women's clothing products (district stores for young women and older women)|
|Founded||Stamford, Connecticut, U.S. (1962)|
|Traded as||NASDAQ: ASNA S&P 600 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Specialty Retailers: Apparel is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ascena Retail Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ascena Retail Group with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Ascena Retail Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.