Arctic Cat is a North American manufacturer of snowmobiles and all-terrain vehicles. The company was formed in 1960 and was originally based in Thief River Falls, Minnesota. The company designs, engineers, manufactures and markets all-terrain vehicles, snowmobiles, as well as related parts, garments and accessories. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT”.
|Key people||Founder: Edgar Hetteen Former CEO:Christopher Twomey, Current CEO:Christopher T. Metz, Roger Skime|
|Headquarters||Minneapolis, Minnesota, United States|
|Products||Land vehicles (ATVs, Snowmobiles)|
|Revenue||US$585.27 million (FY 2012)|
|Total assets||US$255.42 million (FY 2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Industrial Specialties is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Arctic Cat Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Arctic Cat Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Arctic Cat Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.