Arcos Dorados Holdings Inc. is McDonald’s largest franchisee in the world in terms of systemwide sales and number of restaurants. As of December 31, 2010, it represented 6.7% of McDonald’s franchised restaurants globally. As the largest operator of McDonald's restaurants in Latin America and the Caribbean, it has more than 94,000 employees, being one of the region's leading employers of young, first-time job holders. It serves more than 4.3 million customers daily and is the largest quick service restaurant chain in Latin America and the Caribbean.
The company operates its McDonald’s-branded restaurants as company-operated restaurants and franchised restaurants. Company revenues depend sales made by company-operated restaurants and rental income from franchised restaurants. The rental income depends on the greater of a flat fee or a percentage of sales.
| Founded | August 3, 2007; 9 years ago (2007-08-03) |
|---|---|
| Area served | Latin America and the Caribbean |
| Key people | Woods Staton (Chairman & CEO) |
| Revenue | US$ 3,797.4 million (2012) |
| Net income | US$ 114.3 million (2012) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Restaurants is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Arcos Dorados Holdings Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Arcos Dorados Holdings Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Arcos Dorados Holdings Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.