The Archer Daniels Midland Company is an American global food processing and commodities trading corporation, headquartered in Chicago, Illinois. The company operates more than 270 plants and 420 crop procurement facilities worldwide, where cereal grains and oilseeds are processed into products used in food, beverage, nutraceutical, industrial, and animal feed markets worldwide.
It was named the world's most-admired food-production company by Fortune magazine for three consecutive years: 2009, 2010 and 2011.
The company also provides agricultural storage and transportation services. The American River Transportation Company along with ADM Trucking, Inc., are subsidiaries of ADM.
|Products||Corn Syrup, High fructose corn syrup, Feed, Ethanol, Bioenergy Food.|
|Headquarters||77 West Wacker Drive Chicago, Illinois, United States|
|Founded||Minneapolis, Minnesota, United States (1902 (1902))|
|Key people||Juan Luciano (President and CEO)|
|Traded as||NYSE: ADM S&P 500 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Packaged Foods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Archer-Daniels-Midland Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Archer-Daniels-Midland Company with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Archer-Daniels-Midland Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.