ArcelorMittal S.A. is a Luxembourg-based multinational steel manufacturing corporation headquartered in Boulevard d’Avranches, Luxembourg. It was formed in 2006 from the takeover and merger of Arcelor by Mittal Steel. ArcelorMittal is the world's largest steel producer, with an annual crude steel production of 98.1 million tons as of 2014. It is ranked 108th in the 2016 Fortune Global 500 ranking of the world's biggest corporations.
|Products||Finished, semi-finished, long and flat products, such as slabs, hot-rolled coil, cold-rolled coil, coated steel products, tinplate and heavy plate, as well as billets, blooms, rebars, wire rod, sections, rails, sheet piles and drawn wire|
|Traded as||Euronext: MT NYSE: MT BMAD: MTS LuxSE: MT CAC 40 Component|
|Key people||Lakshmi Mittal (Chairman and CEO) Aditya Mittal (CFO)|
|Headquarters||24-26, Boulevard d’Avranches, Luxembourg, Luxembourg|
|Predecessor||Arcelor Mittal Steel Company|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Steel / Iron Ore is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If ArcelorMittal sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of ArcelorMittal with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of ArcelorMittal based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.