Applied Materials, Inc. is an American corporation that supplies equipment, services and software to enable the manufacture of semiconductor chips for electronics, flat panel displays for computers, smartphones and televisions, and solar products. The company also supplies equipment to produce coatings for flexible electronics, packaging and other applications. The company is headquartered in Santa Clara, California, in the Silicon Valley.
|Traded as||NASDAQ: AMAT FWB: AP2 SEHK: 4336 NASDAQ-100 Component S&P 500 Component|
|Key people||Gary E. Dickerson (President & CEO) Willem P.Roelandts (Chairman)|
|Headquarters||Santa Clara, California, U.S.|
|Total assets||US $ 15.31 billion (2015)|
|Revenue||US $ 9.66 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Semiconductors and Other Electronic Components is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Applied Materials sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Applied Materials with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Applied Materials based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.