Applied DNA Sciences, Inc. is an American high-technology company based in Stony Brook, New York that develops and employs unique technologies for the purpose of preventing counterfeiting. The company's DNA-based technology is utilized in a variety of industries including: textiles/fashion, wine, musical instruments, and electronics. Luxury goods manufacturers use these products to identify counterfeit consumer goods and to ensure their products' authenticity, helping, in part, to stem the flow of counterfeit goods and eliminate the slavery that is often implicit in the production of fake goods.
From a cybersecurity perspective, counterfeit microchips have become a national security concern for the United States, and this development is creating a sense of urgency around the topic of counterfeit prevention. As recently as July 7, 2011, The House Committee on Oversight and Government Reform held a hearing, entitled, "Cybersecurity: Assessing the Nation's Ability to Address the Growing Cyber Threat".
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Other Consumer Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Applied DNA Sciences Inc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Applied DNA Sciences Inc with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Mediacom||Consumer Brands / Entertainment||2|
|ESPN||Consumer Brands / Entertainment||2|
|Morrisons||Consumer Brands / Grocery||2|
|Cleeng||Technology / Software||1|
|Dish||Telecommunications / Cable/TV service||1|
|Fifth Third Bank||Financial Services / Banking||1|
|Accenture Consulting||Technology / Other||1|
|U.S. Bank||Financial Services / Banking||3|
|Discovery Channel||Consumer Brands / Entertainment||4|
|Super 8||Travel and Hospitality / Hotels||4|
We have estimated the Net Promoter Score of Applied DNA Sciences Inc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.