Apple Inc. Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

-4

Apple is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple smartwatch, and the Apple TV digital media player. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. in January 2007 to reflect its shifted focus toward consumer electronics. Apple joined the Dow Jones Industrial Average in March 2015.

Quick facts about Apple Inc.

Key people

Arthur D. Levinson (Chairman) Tim Cook (Chief executive officer) Jonathan Ive (Chief design officer) Luca Maestri (Chief financial officer) Jeff Williams (Chief operating officer)

Industry

Computer hardware Computer software Consumer electronics Digital distribution Fabless Silicon Design Corporate venture capital

Services

Apple Pay Apple Store Online Apple Store iTunes Store iOS App Store Mac App Store iBooks Store iCloud Apple Music

Subsidiaries

FileMaker Inc. Anobit Braeburn Capital Beats Electronics Apple Energy, LLC Apple Sales International

Traded as

NASDAQ: AAPL NASDAQ-100 component DJIA component S&P 100 component S&P 500 component

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Apple Inc.'s estimated NPS of -4 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Manufacturing is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Apple Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Apple Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Apple Inc.

Company Industry Score
Ocado Consumer Brands / Grocery -4
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
Telfort Telecommunications / Wireless Carrier -3
Comcast Consumer Brands / Car Manufacturers -3
Virgin Media Telecommunications / Cable/TV service -6
NatWest Business Banking Financial Services / Banking -6
Chase Financial Services / Banking -1

We have estimated the Net Promoter Score of Apple Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.