Apollo Education Group Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Apollo Education Group, Inc. is an American corporation based in the South Phoenix area of Phoenix, Arizona. Apollo Group, Inc., through its subsidiaries, owns several for-profit educational institutions.

The company owns and operates four higher-learning institutions: the University of Phoenix, Western International University, Axia College, and the College for Financial Planning. As of November 2013, the combined enrollment of all the universities was approximately 269,000 students. Of these, nearly 90% attend the University of Phoenix, which Apollo describes as "the nation's largest regionally accredited private university".

Additionally, Apollo Education Group, Inc. is the owner of BPP Holdings in the United Kingdom. It formed a joint venture with Carlyle Group, called Apollo Global, to make international acquisitions. Apollo also purchased UNIACC college in Santiago, Chile, and ULA college in Mexico.

On May 8, 2016, the company announced its sale to a group of private investors for $1.14 billion, effectively going private. On February 1, 2017, Apollo Education Group Inc announced the completion of its acquisition by a consortium of investors including The Vistria Group, LLC and funds affiliated with Apollo Global Management, LLC.

Quick facts about Apollo Education Group


Apollo Global Axia College BPP Holdings Carnegie Learning College for Financial Planning Institute for Professional Development Meritus University University for the Arts, Sciences, and Communication Universidad Latinoamericana University of Phoenix Western International University

Key people

Peter Sperling (Chairman) Gregory Cappelli (CEO) Mitch Bowling (COO)

Number of employees

44,000 (part and full-time) (2013)


Phoenix, Arizona, U.S.


For-profit education

Education companies with similar Net Promoter Score

Company Score
Duke's Fuqua School of Business 67
Ambassadors Group 74
Language Stars 61
Wharton School of Business 51
Harvard business school 41
National Research University Higher School of Economics 30

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Apollo Education Group's estimated NPS of 69 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Education is 54.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Apollo Education Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Apollo Education Group with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Apollo Education Group

Company Industry Score
Fitzpatricks Financial Group Financial Services / Other 69
Republic Wireless Telecommunications / Wireless Carrier 69
British Gas Services Other 69
Wolseley core business Manufacturing 68
Palo Alto Networks Technology / Hardware 68
JetBlue Travel and Hospitality / Airlines 68
Ooma Telecommunications / Other 70
2U Technology / Software 70
Accolade Heatlh Assistants Healthcare / Hospitals and Care institutions 70
Codero Hosting Technology / Software 70

We have estimated the Net Promoter Score of Apollo Education Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.