Anheuser-Busch Inbev SA/NV is a multinational beverage and brewing company with global headquarters in Leuven, Belgium. Additional main offices are located in New York City, São Paulo, St. Louis, London, Mexico City, Johannesburg, Toronto, Buenos Aires and others. The company was enlarged in October 2016 when AB InBev purchased SABMiller and concluded a merger of the two entities. It was the world's largest brewer even before the acquisition of SABMiller and is considered one of the largest Fast-Moving Consumer Goods companies in the world. The estimated annual sales for the company in 2017 will be US$55 billion; prior to the merger, ABInBev had realized US$45.5 billion in revenue in 2016. The company is expected to have an estimated global market share of 28 percent, according to Euromonitor International. The company has recently announced a commitment to secure 100% of its purchased electricity from renewable sources by 2025.
The original AB InBev was formed through successive mergers of three international brewing groups completed in 2008: Interbrew from Belgium, AmBev from Brazil, and Anheuser-Busch from the United States. In October 2015, Anheuser-Busch InBev announced a successful all-cash bid to acquire multinational competitor SABMiller for £69 billion. Shareholders for both companies approved the merger on 28 September 2016. The deal closed on October 10, 2016. The new entity has approximately 500 beer brands in 50 countries as of January 2017, up from the 200 that ABInBev had prior to the merger.
| Headquarters | Leuven, Belgium (global headquarters) New York City, United States (functional management office) |
|---|---|
| Founded | 2008; 9 years ago (2008), through merger of InBev with Anheuser-Busch |
| Products | Alcoholic beverages: beer and spirits, soft drinks |
| Subsidiaries | Anheuser-Busch AmBev Grupo Modelo SAB Miller |
| Key people | Carlos Brito (CEO) Kees J. Storm (chairman) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Anheuser-Busch Inbev SA sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Anheuser-Busch Inbev SA with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Anheuser-Busch Inbev SA based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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