Amica Mutual Insurance Company is a Rhode Island-based mutual insurance company that offers auto, home and life insurance.
Amica was founded in 1907 by A.T. Vigneron and originally offered auto, fire and theft insurance. Since then, Amica has expanded to offering auto, home and life insurance, as well as owning a number of subsidiary insurance companies. It is the oldest mutual insurer of automobiles in the United States.
|Key people||Robert A. DiMuccio, Chairman, President and CEO|
|Headquarters||Lincoln, Rhode Island, United States|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Insurance: Property and Casualty (Mutual) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Amica Mutual Insurance sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Amica Mutual Insurance with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Amica Mutual Insurance based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.