American Electric Power Company, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

2

American Electric Power is a major investor-owned electric utility in the United States, delivering electricity to more than five million customers in 11 states.

AEP ranks among the nation's largest generators of electricity, owning nearly 38,000 megawatts of generating capacity in the U.S. AEP also owns the nation's largest electricity transmission system, a nearly 39,000-mile network that includes 765 kilovolt ultra-high voltage transmission lines, more than all other U.S. transmission systems combined. AEP's transmission system directly or indirectly serves about 10 percent of the electricity demand in the Eastern Interconnection, the interconnected transmission system that covers 38 eastern and central U.S. states and eastern Canada, and approximately 11 percent of the electricity demand in Electric Reliability Council of Texas, the transmission system that covers much of Texas.

AEP's utility units operate as AEP Ohio, AEP Texas, Appalachian Power. AEP's headquarters are in Columbus, Ohio.

Quick facts about American Electric Power Company, Inc.

Area served

AEP Ohio: Ohio AEP Texas: Texas Appalachian Power: Tennessee, Virginia, West Virginia Indiana Michigan Power: Indiana, Michigan Kentucky Power: Kentucky PSO: Oklahoma SWEPCO: Arkansas, Louisiana, Texas

Predecessor

Originally American Gas and Electric Company (AG&E), formed in 1906 from Electric Company of America. Became American Electric Power in 1958; merged with Central and Southwest Corporation in 2000.

Products

Electricity generation Electric power transmission Electricity distribution

Revenue

US$ 15.357 billion (2013) US$ 14.945 billion (2012)

Total assets

US$ 56.414 billion (2013) US$ 54.367 billion (2012)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is American Electric Power Company, Inc.'s estimated NPS of 2 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Public Utilities / Electric Utilities: Central is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If American Electric Power Company, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of American Electric Power Company, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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We have estimated the Net Promoter Score of American Electric Power Company, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.