American Eagle Outfitters Inc. is an American clothing and accessories retailer, headquartered in the Southside Works Neighborhood of Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is the parent company of Aerie and formerly of 77 kids.
The brand targets male and female college students, although older adults wear the brand, with 949 American Eagle Outfitters stores and 97 stand-alone and 67 side-by-side Aerie stores. In 1977, the first American Eagle Outfitters store opened in Twelve Oaks Mall in Novi, Michigan.
Some of the brand's popular products are low-rise jeans, polo shirts, graphic T-shirts, sweatpants, henley shirts, boxers and briefs, outerwear, and swimwear.
|Headquarters||Southside Works 77 Hot Metal Street Pittsburgh, Pennsylvania, U.S.|
|Products||Apparel, accessories, lingerie, personal care, footwear|
|Key people||Jay Schottenstein (Chairman and interim CEO)|
|Number of locations||929 American Eagle Outfitters 148 Aeries|
|Founder||Jerry Silverman Mark Silverman|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Specialty Retailers: Apparel is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If American Eagle Outfitters sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of American Eagle Outfitters with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of American Eagle Outfitters based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.