American Assets Trust, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

1

The American Tobacco Company was a tobacco company founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers including Allen and Ginter and Goodwin & Company. The company was one of the original 12 members of the Dow Jones Industrial Average in 1896. The American Tobacco Company dominated the industry by acquiring the Lucky Strike Company and over 200 other rival firms. Antitrust action begun in 1907 broke the company into several major companies in 1911.

The American Tobacco Company restructured itself in 1969, forming a holding company called American Brands, Inc., which operated American Tobacco as a subsidiary. American Brands acquired a variety of non-tobacco businesses during the 1970s and 1980s, and sold its tobacco operations to Brown & Williamson in 1994. American Brands subsequently renamed itself Fortune Brands.

Quick facts about American Assets Trust, Inc.

Products

Cigarettes and related tobacco products

Founded

1890 (1890) in Durham, North Carolina

Industry

Tobacco farming and manufacturing

Headquarters

Durham, North Carolina, U.S.

Fate

Restructuring and sale

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is American Assets Trust, Inc.'s estimated NPS of 1 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Real Estate Investment Trusts is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If American Assets Trust, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of American Assets Trust, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to American Assets Trust, Inc.

Company Industry Score
Cleeng Technology / Software 1
Fifth Third Bank Financial Services / Banking 1
Dish Telecommunications / Cable/TV service 1
Accenture Consulting Technology / Other 1
ESPN Consumer Brands / Entertainment 2
Morrisons Consumer Brands / Grocery 2
Mediacom Consumer Brands / Entertainment 2
Chase Financial Services / Banking -1
Vodafone Telecommunications / Wireless Carrier -1
CIGNA Insurance / Health and Life Insurance -1

We have estimated the Net Promoter Score of American Assets Trust, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.