AMR Corporation was a commercial aviation business and airline holding company based in Fort Worth, Texas, which was the parent company of American Airlines, American Eagle Airlines, AmericanConnection and Executive Airlines. AMR filed for Chapter 11 bankruptcy in November 2011, and merged with US Airways Group on December 9, 2013 to form American Airlines Group, Inc.
|Key people||Robert Crandall (President and CEO, 1982-1995) Donald J. Carty (President and CEO, 1995-2003) Gerard Arpey (President and CEO, 2003-2011) Thomas W. Horton (President and CEO, 2011-2013)|
|Fate||Chapter 11 bankruptcy, then later merged with US Airways Group; emerged from Chapter 11 bankruptcy on December 9, 2013 as American Airlines Group|
|Defunct||December 9, 2013 (2013-12-09)|
|Founded||October 1, 1982 (1982-10-01)|
|Revenue||US$ 24.855 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Airlines is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If American Airlines Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of American Airlines Group with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of American Airlines Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.