Ambev S.A. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-1

Ambev, formally Companhia de Bebidas das Américas is a Brazilian brewing company. It is the biggest brewery in Latin America and the fifth in the world. It was created on July 1, 1999, with the merger of two breweries, Brahma and Antarctica. The merger was approved by the Board of Directors of the Brazilian Administrative Council for Economic Defense on March 30, 2000. The headquarters are in São Paulo, Brazil.

Ambev operates in 14 countries in the Americas and its product portfolio includes beers such as Antarctica, Bogotá Beer Company, Brahma, Bohemia, Skol, Stella Artois and soft drinks like Guaraná Antarctica, Soda Antarctica, Sukita and the innovations H2OH! and Guarah. The largest PepsiCo bottler outside United States, it sells and distributes PepsiCo products in Brazil and other Latin American countries, includes Pepsi, Lipton Ice Tea and Gatorade by franchise agreement. According to an analyst at Share Market Updates in October 2016, the company operates "through Latin America North, Latin America South, and Canada segments. It offers beers primarily under the Skol, Brahma, and Antarctica brands. The company also provides carbonated soft drinks, bottled water, isotonic beverages, energy drinks, and ready-to-drink teas under the Guaraná Antarctica, Guaraná Antarctica Black, Gatorade, H2OH!, Lipton Iced Tea, Fusion, Monster, Red Rock, Pepsi-Cola, and Seven Up brands."

Quick facts about Ambev S.A.

Predecessor

Companhia Cervejaria Brahma Companhia Antarctica Paulista

Key people

Bernardo Paiva, (Chairman & CEO)

Traded as

BM&F Bovespa: ABEV3 NYSE: ABEV

Subsidiaries

Cervecería Nacional Dominicana

Revenue

US$ 14.0 billion (2016)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Ambev S.A.'s estimated NPS of -1 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Ambev S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Ambev S.A. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Ambev S.A.

Company Industry Score
Vodafone Telecommunications / Wireless Carrier -1
Chase Financial Services / Banking -1
CIGNA Insurance / Health and Life Insurance -1
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
Dish Telecommunications / Cable/TV service 1
Cleeng Technology / Software 1
Fifth Third Bank Financial Services / Banking 1
Accenture Consulting Technology / Other 1
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Ambev S.A. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.