Ambev, formally Companhia de Bebidas das Américas is a Brazilian brewing company. It is the biggest brewery in Latin America and the fifth in the world. It was created on July 1, 1999, with the merger of two breweries, Brahma and Antarctica. The merger was approved by the Board of Directors of the Brazilian Administrative Council for Economic Defense on March 30, 2000. The headquarters are in São Paulo, Brazil.
Ambev operates in 14 countries in the Americas and its product portfolio includes beers such as Antarctica, Bogotá Beer Company, Brahma, Bohemia, Skol, Stella Artois and soft drinks like Guaraná Antarctica, Soda Antarctica, Sukita and the innovations H2OH! and Guarah. The largest PepsiCo bottler outside United States, it sells and distributes PepsiCo products in Brazil and other Latin American countries, includes Pepsi, Lipton Ice Tea and Gatorade by franchise agreement. According to an analyst at Share Market Updates in October 2016, the company operates "through Latin America North, Latin America South, and Canada segments. It offers beers primarily under the Skol, Brahma, and Antarctica brands. The company also provides carbonated soft drinks, bottled water, isotonic beverages, energy drinks, and ready-to-drink teas under the Guaraná Antarctica, Guaraná Antarctica Black, Gatorade, H2OH!, Lipton Iced Tea, Fusion, Monster, Red Rock, Pepsi-Cola, and Seven Up brands."
|Predecessor||Companhia Cervejaria Brahma Companhia Antarctica Paulista|
|Key people||Bernardo Paiva, (Chairman & CEO)|
|Traded as||BM&F Bovespa: ABEV3 NYSE: ABEV|
|Subsidiaries||Cervecería Nacional Dominicana|
|Revenue||US$ 14.0 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ambev S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ambev S.A. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Ambev S.A. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.