Amazon logo Amazon Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

25

Amazon.com, also called Amazon, is an American electronic commerce and cloud computing company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloadsstreaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services. Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. Amazon also offers international shipping to certain other countries for some of its products. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were launched.

Quick facts about Amazon

Products Appstore, AWS, The Book Depository, comiXology, Game Studios, Video, Instant Video UK, Instant Video German, Audible, Kindle, Fire, Lab126, Studios, Twitch.tv, Woot, Echo, MyHabit.com(closed), Shopbop, Askville
Subsidiaries A9.com, Amazon Web Services, Amazon Elastic Compute Cloud, Alexa Internet, Audible.com, comiXology, Digital Photography Review, Goodreads, Internet Movie Database, Junglee.com, Twitch.tv, Zappos, Souq.com
Key people Jeff Bezos (Chairman, President and CEO) Werner Vogels (CTO) Andrew Jassy (CEO, AWS) Jeff Wilke (CEO, Consumer)
Available in English, French, German, Spanish, Italian, Chinese, Japanese, Brazilian Portuguese, Dutch, Polish, Turkish
Founded July 5, 1994; 22 years ago (1994-07-05) (as Cadabra) Seattle, Washington, U.S.

Net Promoter Score for Top Brands compared with Amazon

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Internet is 19.



Browse NPS benchmarks

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Amazon sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Amazon with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Internet companies with similar Net Promoter Score

Company Score
Amazon 25
Google Play 30
Google 11
Yahoo! 9
YouTube 59
Facebook -21

Other companies with Net Promoter Score similar to Amazon

Net Promoter Score benchmark sources

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