Amaya Inc. and headquartered in suburban Montreal, Quebec, Canada. In June 2014, Amaya agreed to buy the parent company of PokerStars and Full Tilt Poker, owned by Isai and Mark Scheinberg, for $4.9 billion The takeover makes Amaya the world's biggest publicly listed online gambling company. The deal was closed on August 1, 2014.
The company produces gaming products and services including online casino, poker, sportsbook, platform, lotteries and slot machines software. It claims some of the world’s largest gaming operators and casinos are powered by its online, mobile, and land-based products. The company has offices in North America, Latin America, Europe and Asia.
In March 2016, the company's CEO, David Baazov, was charged by Canadian regulators with multiple securities fraud charges. Baazov took an indefinite leave of absence shortely thereafter, and resigned in August. On December 20, 2016, Baazov dropped a bid to buy the company with a "virtually unknown" group of outside investors, one of whom denied being involved.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Programming, Data Processing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Amaya Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Amaya Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Amaya Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.