Alphabet Inc. logo Alphabet Inc. Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

13

Alphabet Inc. is an American multinational conglomerate founded on October 2, 2015, by the two founders of Google, Larry Page and Sergey Brin, with Page serving as CEO and Brin as President. It is the parent company of Google and several other companies previously owned by them. The company is based in Mountain View, California, at Googleplex. The reorganization of Google into Alphabet was completed on October 2, 2015.

Alphabet's portfolio encompasses several industries, including technology, life sciences, investment capital, and research. Some of its subsidiaries include Google, Calico, GV, CapitalG, Verily, Waymo, X, and Google Fiber. Some of the subsidiaries of Alphabet have altered their names since leaving Google—Google Ventures becoming GV, Google Life Sciences becoming Verily and Google X becoming just X. Following the restructuring Page became CEO of Alphabet while Sundar Pichai took his position as CEO of Google. Shares of Google's stock have been converted into Alphabet stock, which trade under Google's former ticker symbols of "GOOG" and "GOOGL".

Quick facts about Alphabet Inc.

Traded as NASDAQ: GOOGL CLASS A NASDAQ: GOOG CLASS C NASDAQ-100 Components (GOOG and GOOGL) S&P 100 Components (GOOG and GOOGL) S&P 500 Cs (GOOG and GOOGL)
Key people Eric Schmidt (Executive Chairman) Larry Page (CEO) Sergey Brin (President) Sundar Pichai (CEO-Google) David Drummond (CLO) Ruth Porat (CFO)
Products Technology Internet computer software life sciences autonomous cars research and development biotechnology List of Google products
Subsidiaries Calico CapitalG DeepMind Google Google Fiber GV Jigsaw Nest Labs Sidewalk Labs Verily Waymo X
Headquarters Googleplex Mountain View, California, United States

Net Promoter Score for Top Brands compared with Alphabet Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Software: Programming, Data Processing is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Alphabet Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Alphabet Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Alphabet Inc.

We have estimated the Net Promoter Score of Alphabet Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.