Estimated Net Promoter Score is
Headquartered in Dallas, Texas, ALON USA Energy, Inc. is an independent refiner and marketer of petroleum products, operating primarily in the western and south-central regions of the United States.
With a refining capacity of nearly 217,000 barrels per day, Alon owns and operates heavy crude oil refineries in Big Spring, Texas, and Paramount, Long Beach and Bakersfield, California, as well as a light crude oil refinery in Krotz Springs, Louisiana.
Alon is a leading marketer of asphalt, which it distributes primarily through asphalt terminals located predominately in the southwestern and western United States.
ALON Brands, Inc., the retail and branded marketing subsidiary of Alon USA, markets and supplies ALON motor fuels to independent and company-owned retail locations. ALON Brands is the largest licensee of 7-Eleven in the U.S., operating more than 300 convenience stores in Texas and New Mexico.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Energy / Integrated oil Companies is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Alon USA Partners, LP sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Alon USA Partners, LP with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
We have estimated the Net Promoter Score of Alon USA Partners, LP based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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