Ally Financial Inc. logo Ally Financial Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

1

Ally Financial Inc., known as GMAC Inc. until 2009, is a bank holding company headquartered in Detroit, Michigan. The company provides financial services including auto financing, corporate financing, insurance, mortgages, stock brokerage, and online banking. Ally is one of the top auto lenders in the U.S. by volume and is on the list of largest banks in the United States.

Quick facts about Ally Financial Inc.

Services Car finance Vehicle service contracts Online banking Mortgages Credit cards Brokerage firm
Owner Harris Associates (7.50%) The Vanguard Group (7.50%) JPMorgan Chase (4.00%)
Key people Franklin Hobbs, Chairman Jeffrey J. Brown, CEO William Muir, President
Headquarters Detroit, Michigan (Corporate) Midvale, Utah (Ally Bank)
Founded 1919 (1919) (as GMAC Inc.)

Net Promoter Score for Top Brands compared with Ally Financial Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Finance: Consumer Services is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Ally Financial Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Ally Financial Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Ally Financial Inc.

We have estimated the Net Promoter Score of Ally Financial Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.