Alliance One International is an international storage, sales, distribution company and is one of the two publicly held independent leaf tobacco merchants in the world. The company generates revenue primarily by selling leaf tobacco and relevant processing fees charged from tobacco manufacturers worldwide. The company’s enterprise value is $1.27 billion. The company holds a leading position in the tobacco-producing region with operating more than 50 manufacturing facilities worldwide. Its customer base include the world’s largest tobacco manufacturers in United Kingdom, Japan, China, U.S., Southeast of Asia region and so on.
|Industry||Tobacco wholesale and distribution|
|Headquarters||Morrisville, North Carolina|
|Revenue||$2.35 billion (As of 2013)|
|Area served||US and United Kingdom|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Tobacco is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Alliance One International sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Alliance One International with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Alliance One International based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.