Alibaba Group Holding Limited Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Alibaba Group Holding Limited is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. It also provides electronic payment services, a shopping search engine and data-centric cloud computing services. The group began in 1999 when Jack Ma founded the website, a business-to-business portal to connect Chinese manufacturers with overseas buyers. In 2012, two of Alibaba's portals handled 1.1 trillion yuan. At closing time on the date of its initial public offering, 19 September 2014, Alibaba's market value was US$231 billion. However, the stock has traded down and market cap was about $212 billion at the end of December 2015.

It is the world's largest retailer as of April 2016 surpassing Walmart, with operations in over 200 countries, as well as one of the largest Internet companies.

Alibaba has been the most dominant retailer in the world, generating more gross merchandise volume combined in 2015. It has been expanding into media and entertainment industry, with revenues rising 3-digit percents year on year.

Quick facts about Alibaba Group Holding Limited

Subsidiaries, Guangzhou Evergrande Taobao F.C., Taobao, Tmall, UCWeb, AliExpress,,,, Ant Financial, Cainiao
Key people Jack Ma, Chairman Joseph Tsai, Vice-Chairman Daniel Zhang, CEO J. Michael Evans, President
Products E-commerce, Online auction hosting, Online money transfers, mobile commerce
Founded 4 April 1999; 18 years ago (1999-04-04) Hangzhou, Zhejiang, China
Slogan(s) To make it easy to do business anywhere

Net Promoter Score for Top Brands compared with Alibaba Group Holding Limited

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Miscellaneous / Business Services is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Alibaba Group Holding Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Alibaba Group Holding Limited with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Alibaba Group Holding Limited

We have estimated the Net Promoter Score of Alibaba Group Holding Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.