Alexander's, Inc. Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Alexander Doll Company is an American manufacturer of collectible dolls. The business was founded in 1923 by Beatrice Alexander, a New York City woman who designed and sewed cloth dolls. Styling herself Madame Alexander, which also became the trade name for her dolls, Alexander went on to create dolls replicating famous personalities and characters in books, films, music, and art. Among her notable creations were dolls replicating the Dionne quintuplets, Scarlett O'Hara, and the royal family and attendees at the 1953 coronation of Queen Elizabeth II. The company produced the first fashion doll, "Cissy", four years before Barbie was released. Continually aiming to improve her product, Alexander began making hard plastic dolls after World War I and vinyl plastic dolls in the 1960s. By the 1960s the company was the leading American doll manufacturer. In the 1980s, it released one million dolls annually. Beatrice Alexander ran the company for 65 years and sold it in 1988. As of 2016, the company has produced 6,500 dolls.

Quick facts about Alexander's, Inc.

Owner Madame Alexander Doll Company, LLC
Founded New York City, USA (1923 (1923)
Key people Howard Kahn - Owner since 2013
Headquarters New York, New York, U.S.
Founder Beatrice Alexander

Net Promoter Score for Top Brands compared with Alexander's, Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Real Estate Investment Trusts is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Alexander's, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Alexander's, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Alexander's, Inc.

We have estimated the Net Promoter Score of Alexander's, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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