Alaska Air Group, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-1

Alaska Air Group Inc. is an airline holding company based in SeaTac, Washington. It owns three certificated airlines operating in the United States: Alaska Airlines, Horizon Air and Virgin America.

Quick facts about Alaska Air Group, Inc.

Key people

Brad Tilden (CEO, President & Chairman of the Board)

Traded as

NYSE: ALK DJTA Component S&P 500 Component

Subsidiaries

Alaska Airlines Horizon Air Virgin America

Headquarters

SeaTac, WA, United States

Revenue

US$5.931 Billion (2016)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Alaska Air Group, Inc.'s estimated NPS of -1 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Transportation / Air Freight / Delivery Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Alaska Air Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Alaska Air Group, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Alaska Air Group, Inc.

Company Industry Score
Vodafone Telecommunications / Wireless Carrier -1
Chase Financial Services / Banking -1
CIGNA Insurance / Health and Life Insurance -1
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
Dish Telecommunications / Cable/TV service 1
Cleeng Technology / Software 1
Fifth Third Bank Financial Services / Banking 1
Accenture Consulting Technology / Other 1
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Alaska Air Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.