AK Steel Holding Corporation is a steel producer headquartered in West Chester Township, Butler County, Ohio. The company's name is derived from the initials of Armco, its predecessor company, and Kawasaki Steel Corporation, which contributed several of its production facilities to the company in 1989 in exchange for a large stake in the company.
The company has been criticized for its pollution and worker safety record.
|Key people||Roger K. Newport (CEO) Kirk W. Reich (President and Chief Operating Officer) James L. Wainscott (Chairman).|
|Products||flat-rolled carbon steel, stainless steel, electrical steel, and tubular products|
|Founded||1899 (1899) (as The American Rolling Mill Company - Armco)|
|Headquarters||West Chester Township, Butler County, Ohio, United States|
|Traded as||NYSE: AKS S&P 600 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Steel / Iron Ore is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If AK Steel Holding Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of AK Steel Holding Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of AK Steel Holding Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.