Aixtron SE is a German-based technology company, which specialises in manufacturing metalorganic chemical vapour deposition equipment, for clients in the semiconductor industry. The company's shares are listed on the Frankfurt Stock Exchange and are currently traded in the OTC market. Until December 19, 2016 AIXTRON used to be a constituent of the TecDAX index. AIXTRON returned to the German technology index as per March 20, 2017.
|Key people||Kim Schindelhauer (CEO), Prof. Dr. Wolfgang Blättchen (Chairman of the supervisory board)|
|Products||Metalorganic chemical vapour deposition equipment|
|Traded as||FWB: AIXA, OTC Market: AIXNY|
|Total assets||€436.2 million (end 2016)|
|Total equity||€369.7 million (end 2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Industrial Machinery / Components is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Aixtron SE sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Aixtron SE with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Aixtron SE based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.