Air Malta Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Air Malta plc is the flag carrier airline of Malta, with its headquarters in Luqa and its hub at Malta International Airport. It operates services to destinations in Europe, Middle East and North Africa.

Quick facts about Air Malta



Company slogan

The airline of the Maltese Islands.


Malta International Airport

Key people

Joseph Galea (acting CEO)

Frequent-flyer program

Flypass KMiles

Travel and Hospitality / Airlines companies with similar Net Promoter Score

Company Score
Air Malta 54
Southwest 62
JetBlue 68
Delta air lines 38
US Airways -8

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Air Malta's NPS of 54 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Travel and Hospitality / Airlines is 43.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Air Malta sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Air Malta with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Air Malta

Company Industry Score
Panopto Technology / Software 54
Air Malta Travel and Hospitality / Airlines 54
John Deere Manufacturing 54
FireEye Technology / Software 54
Brother Consumer Brands / Retail/E-tail 53
Tradeshift Technology / Software 53
Diversified Restaurant Holdings (BAGR) Travel and Hospitality / Other 55
Varian Medical Systems Technology / Hardware 55
Discover Financial Services / Credit cards 52
Harley Davidson Consumer Brands / Car Manufacturers 52

Net Promoter Score benchmark sources

Score Date Source
54 2015-11-10

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