Agrium Inc. is a major retail supplier of agricultural products and services in North America, South America and Australia and a wholesale producer and marketer of all three major agricultural nutrients and a supplier of specialty fertilizers in North America.
Agrium was founded as Cominco Fertilizers, Limited in 1931 and changed its name to Agrium, Incorporated in 1995. Agrium is headquartered in Calgary, Alberta, Canada. Crop Production Services, Inc., a subsidiary company, is based in Loveland, Colorado and is the location of Agrium's Retail Business Unit head office. The company is a part-owner of Canpotex, which manages all potash exporting from Saskatchewan.
|Key people||Victor J. Zaleschuk (Director) (Chairman of the Board) Chuck Magro (CEO)|
|Traded as||NYSE: AGU TSX: AGU S&P/TSX 60 component|
|Products||Agricultural products and services|
|Divisions||Agrium Retail Agrium Wholesale|
|Headquarters||Calgary, Alberta, Canada|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Agricultural Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Agrium Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Agrium Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Agrium Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.