Aflac Inc. is an American insurance company and is the largest provider of supplemental insurance in the United States, founded in 1955 and based in Columbus, Georgia. In the U.S., Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays cash benefits when a policyholder has a covered accident or illness. The company states it "provides financial protection to more than 50 million people worldwide."
In 2009, Aflac acquired Continental American Insurance Company for $100 million; this enabled Aflac to sell supplemental insurance on both the individual and group platform. As of June 30, 2012, Aflac was represented by approximately 19,300 sales agencies in Japan, and 76,900 licensed sales associates in the U.S.
|Total assets||US$ 121.307 billion (2013) US$ 131.094 billion (2012)|
|Founded||November 17, 1955; 61 years ago (1955-11-17)|
|Headquarters||Aflac Building Columbus, Georgia, U.S.|
|Products||Supplemental health and life insurance|
|Founder||John Amos Paul Amos Bill Amos|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Insurance: Life, Health (stock) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Aflac sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Aflac with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Aflac based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.