Aegon N.V. is a multinational life insurance, pensions and asset management company headquartered in The Hague, Netherlands. At the end of 2015, Aegon companies employed approximately 31,530 people worldwide, serving millions of customers.
Aegon has a primary listing on Euronext Amsterdam and is a constituent of the AEX index. It has a secondary listing on the New York Stock Exchange.
|Key people||Alexander Wynaendts (CEO) Rob Routs (Chairman of the supervisory board)|
|Services||Life insurance, asset management, pensions|
|Total assets||€ 417,489 Million (end 2015)|
|Founded||1983; 34 years ago (1983)|
|Traded as||Euronext: AGN, NYSE: AEG|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Life Insurance is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Aegon NV sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Aegon NV with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Aegon NV based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.