Adobe Systems Incorporated is an American multinational computer software company. The company is headquartered in San Jose, California, United States. Adobe has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards rich Internet application software development. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.
Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped spark the desktop publishing revolution.
As of 2015, Adobe Systems has about 15,000 employees worldwide, about 40% of whom work in San Jose. Adobe also has major development operations in Waltham, Massachusetts; New York City, New York; Minneapolis, Minnesota; Lehi, Utah; Seattle, Washington; San Francisco and San Luis Obispo, California in the United States.
|Founded||December 1982; 34 years ago (1982-12) Mountain View, California, U.S.|
|Key people||Shantanu Narayen (President, CEO, and Chairman of the Board)|
|Headquarters||Adobe World Headquarters, San Jose, California, U.S.|
|Traded as||NASDAQ: ADBE NASDAQ-100 Component S&P 500 Component|
|Founders||John Warnock Charles Geschke|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Software is 56.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Adobe sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Adobe with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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