Adidas Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

28

Adidas AG is a German multinational corporation, headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second biggest in the world.

It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company, 9.1% of Bayern Munich and Runtastic, an Austrian fitness technology company. Adidas revenue for 2016 was listed at €19.29 billion.

Adidas was registered on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became the business rival of Adidas, and is also headquartered in Herzogenaurach. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The brand name is uncapitalized and is stylized with a lower case "a".

Quick facts about Adidas

Founded July 1924; 92 years ago (1924-07) (as Gebrüder Dassler Schuhfabrik) 18 August 1949; 67 years ago (1949-08-18) (as Adidas)
Products Footwear, sportswear, sports equipment, toiletries
Key people Igor Landau, Chairman Kasper Rørsted, CEO
Formerly called Dassler Schuhfabrik (1924–1949)
Subsidiaries Reebok Runtastic Matix

Net Promoter Score for Top Brands compared with Adidas

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Retail/E-tail is 50.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Adidas sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Adidas with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Consumer Brands / Retail/E-tail companies with similar Net Promoter Score

Company Score
Adidas 28
Nike 30
Overstock 24
Ralph Lauren 33
H&M 21
Gap 21
eBay 38
Louis Vuitton 40
Target 43
Gucci 45

Other companies with Net Promoter Score similar to Adidas

Net Promoter Score benchmark sources

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