Activision Blizzard, Inc. is an American video game developer. Headquartered in Santa Monica, California and founded in 2008 through the merger of Vivendi Games and Activision, the company is traded on the NASDAQ stock exchange under the ticker symbol NASDAQ: ATVI, and since 2015 has been one of the stocks that make up the S&P 500. Activision Blizzard currently includes five business units: Activision, Blizzard Entertainment, Major League Gaming, Activision Blizzard Studios, and King Digital Entertainment.
The company owns and operates additional studios under an independent studios model, including Treyarch, Infinity Ward and Toys for Bob, and its titles have broken a number of release records. Call of Duty: Black Ops III grossed $550 million in worldwide sales during its opening weekend in 2015, making it the biggest entertainment launch of the year. The company's franchises also include Call of Duty, Destiny, Skylanders, Blizzard Entertainment's World of Warcraft, StarCraft, Diablo, Hearthstone: Heroes of Warcraft, and Overwatch, Sierra Entertainment's King's Quest, Space Quest, Police Quest, Leisure Suit Larry, and The Legend of Spyro, and King's Candy Crush Saga, Pet Rescue Saga, and Farm Heroes Saga.
|Products||Activision: Call of Duty series Crash Bandicoot series Guitar Hero series Skylanders series Tony Hawk's series Blizzard Entertainment: Diablo series Heroes of the Storm Overwatch StarCraft series Warcraft series King Digital: Candy Crush Saga|
|Divisions||Activision Blizzard Entertainment Activision Blizzard Studios Media Networks King Digital Entertainment|
|Key people||Brian Kelly (Chairman) Mike Griffith (Vice Chairman) Bobby Kotick (President and CEO)|
|Traded as||NASDAQ: ATVI NASDAQ-100 Component S&P 500 Component|
|Founded||2008; 9 years ago (2008) (as Activision, Inc.)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Computer Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Activision Blizzard sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Activision Blizzard with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Activision Blizzard based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.