Acer Inc. is a Taiwanese multinational hardware and electronics corporation specializing in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer's products include desktop PCs, laptop PCs, tablets, servers, storage devices, Virtual Reality devices, displays, smartphones and peripherals. Acer also sells gaming PCs and accessories under its Predator sub brand. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer and distributor of products, while performing production processes via contract manufacturers. In 2015, Acer was the sixth-largest personal computer vendor in the world. Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wearable devices with value-added IoT applications.
|Products||Desktops, laptops, netbooks, servers, smartphones, tablet computers, storage, handhelds, monitors, televisions LED, LCD & Plasma, video projectors, e-business|
|Key people||Stan Shih (Honorary Chiarman) George Huang (Chairman) Jason Chen (CEO and President)|
|Subsidiaries||Gateway, Inc. Packard Bell eMachines Escom|
|Founded||August 1, 1976; 40 years ago (1976-08-01)|
|Founder||Stan Shih Carolyn Yeh George Huang|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Acer sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Acer with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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