8x8 Inc. is an American communications technology company that provides VoIP telephony services. 8x8 services include cloud-based voice, call center, video, mobile and unified communications solutions for medium to enterprise-sized businesses and distributed enterprise customers. Some of 8x8's services are offered under the brand Packet8.
| Key people | Vikram Verma (CEO), Bryan R. Martin (Chairman & CTO), Mary Ellen Genovese (CFO) |
|---|---|
| Products | Business VoIP Phone Service Unified Communications Hosted Contact Centers |
| Industry | Cloud-based Business Communications Services |
| Revenue | $209.3 million (FY2016) |
| Headquarters | San Jose, CA, USA |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Public Utilities / Telecommunications Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If 8x8 Inc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of 8x8 Inc with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of 8x8 Inc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.